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GRAPHIC DESIGN

Communicate your brand through art.

 

A great design, whether digital or print, will create a deeper connection between your brand and audience.

 

There is so much more to design than pleasant colors and pretty images. My designs skillfully steer the viewer's eyes along a path to deliver your message clearly and impactfully. This is accomplished through visual hierarchy, using size, color, and positioning throughout a design to create focal points and emphasize crucial details. 

What sort of projects would fall under graphic design?

  • Digital Ads

  • Website banners and images

  • Social media images

  • One-page fliers

  • Posters

  • Internal communication pieces

  • Booklets

  • Tri-folds

  • Table tents

  • Brochures

  • Mailers

  • Postcards

  • Business cards

  • Power Point presentations

SOCIAL MEDIA

An indispensable tool in marketing for brand personality.

 

Today, consumers seek an authentic connection with brands. Social media platforms provide a dynamic space where you can showcase your brand personality through well-designed and written content that conveys your unique voice, values, and culture. 

 

Through consistent and strategic use of social media, businesses can establish a vibrant brand identity to stand out. 

What sort of projects would fall under social media?

  • Social media strategy

  • Paid social media advertising
  • Content calendar
  • Scheduling of social media content
  • Ideas for and creation of social media content
  • Upkeep of social channels

BLOGS & WRITTEN CONTENT

Position your brand as a thought leader in your industry.

Well-crafted wording is powerful. Today, much of our marketing efforts are turned to digital spaces. It's in these digital spaces that our brand often makes its first impression on our target audience. Blogs, websites, social media channels, digital ads, and so much more carry our written words as our brand's voice.

By consistently delivering valuable and relevant content, a brand can position itself as an industry thought leader, gaining credibility and trust in the vast digital community. Additionally, blogs serve as an invaluable asset to SEO (search engine optimization) and when done well can boost your content's likelihood of being found through search engines, like Google.  

What sort of projects would fall under blogging and written content?

  • Blog upkeep

  • Optimizing (SEO) blogs for keywords

  • Writing monthly newsletters

  • Writing internal/external communications

  • Writing advertisement copy

  • Any marketing related wordsmithing you have in mind!

VIDEOGRAPHY

Convey your story visually, audibly, and emotionally through video.

Video is a highly impactful medium to engage your audience, and capture attention quickly. Videography is a fantastic tool to use for your digital advertising, website content, and social media channels where it garners higher user engagement, further amplifying a brand's reach and visibility. 

Moreover, businesses are finding video as an effective tool to utilize for internal communications as well. Send employees their monthly safety information in a video, or explain their employee benefits in an entertaining animation instead of a printed booklet.

What sort of projects would fall under video?

  • Short animations

  • Educational videos

  • Internal/employee communications

  • Podcasts

  • Interviews/Testimonials

  • Visual story telling

  • Product showcasing

WEBSITE DESIGN

Your brand's hub, converter, and ultimate user experience.

A visually appealing and on-brand design, clear and intuitive navigation, compelling content, strategically placed CTAs (calls to action), mobile optimization and fast loading speed. These are some of the key elements to a high-performing website.

 

Speaking of high-performing, having visitor/user tracking in place so as to measure analytics frequently is of utmost importance. Regular website updates and maintenance should also be conducted along with a thorough review of site analytics to continually improve user experience.

 

What sort of projects would fall under website design?

  • Website build

  • Website SEO

  • Website content

  • Website imagery

  • Website analysis

  • Regular website updates and maintenance

SEO: SEARCH ENGINE OPTIMIZATION

Drive organic traffic by ranking higher in search engine results.

SEO plays a significant role in driving organic traffic to your website. Once you've created a website you are proud of, make sure your brand can be found. Improve your website's visibility with optimized verbiage, website structure, and plugging of keywords throughout your website's pages. 

SEO is an ongoing process that requires constant monitoring and adjustments, as search engine algorithms are ever-evolving.

What sort of projects would fall under SEO?

  • Webpage SEO

  • Blog SEO

  • SEO research

  • On-going SEO monitoring and adjustments

MARKETING STRATEGY

Lay your brand's foundation.

Your marketing strategy forms the foundation of how your business interacts with the target audience. A marketing strategy also positions the business in it's industry, giving clear direction, focus, differentiation, consistency, and sets you up for benchmarking to measure success.

What sort of projects would fall under Marketing Strategy?

  • Target audience research

  • Market research

  • Campaign planning

  • Messaging

EMAIL MARKETING

Get personal with email marketing.

Email marketing is a powerful tool when used right. It is one of the few ways we can reach a mass audience today with personalized details. Email is also a tricky avenue! Be careful not to have your email accounts flagged for spam, blocked, or immediately unsubscribed from.

What sort of projects would fall under email marketing?

  • Email written and visual content

  • Email campaign strategy

  • List management and scrubbing

  • Email analytics

Freelancer

Get in Touch

LaCoursiCreatives@gmail.com

Monday - Friday: 8:00 am - 4:00 pm

Located in Appleton, WI

We will be in touch shortly! 

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